Calculator

What is your next campaign worth?

Move five numbers and see how much data you can capture, at what cost and what you keep. The defaults are the platform's averages.

People who see the campaign per month8,000

Data capture rate78%

What a lead is worth to you$12

Share of plays that win25%

Prize cost per winner$4

Total cost = Pro plan ($49/mo) + prizes awarded. Net value already subtracts both. This is an estimate, not a promise.

3,869Leads captured per month

$46,426Value generated per month

$5,009Total monthly cost

$41,417Net value generated

$1.29All-in cost per lead

8.3×Return on total cost

Start free and see for yourself

Why these numbers

62% participation

Of every 10 people who see the campaign, just over 6 play. A game asks less effort than a form.

78% capture

Of those who play, nearly 8 in 10 leave their data to claim the prize.

22% anonymous

The rest play without leaving data. They count as a play but not as a lead, which is why they are not in the number above.

The default percentages are averages from real campaigns on the platform. Your result depends on the prize, the channel and the audience: the calculator is there to size things up, not to promise them.

The numbers add up better with a live campaign

Start free and compare the estimate with what actually happens.

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